Walmart Now Carries Flourish Protein Pancake Mix in More Than 3,700 Stores

Remember when Saturday pancakes meant a sugar crash by 11?

You made a tall stack, drowned it in syrup and felt great for about an hour. Then you were starving again and reaching for whatever was in the pantry.

What actually happened

Flourish, a Toronto pancake brand, announced on Nov. 12 that its Buttermilk and Vanilla Protein Pancake and Waffle Mixes are rolling out to more than 3,700 Walmart stores, in the pancake aisle, and on Walmart.com. Its two Plant Protein mixes, Original and Blueberry, are on Walmart.com only.

The company says each serving has 23 grams of protein and 7 grams of fiber with no added sugar. The mixes are made with whole grains and whey protein and sweetened with monk fruit juice, and you just add water. Flourish also says it has the highest protein of any pancake mix on the market. It’s already sold at Target and on Amazon.

“We built Flourish for busy families who don’t want to trade taste for nutrition,” said founder Andrew Andriano.

Our read: protein has reached the pancake aisle

This is our read. Protein already took over yogurt, cereal and coffee. The pancake mix was always going to be next, and Walmart is where a lot of families buy breakfast. Putting it in more than 3,700 stores turns a niche swap into an easy weekend default.

Reality check

The protein, fiber and “highest protein” numbers are Flourish’s own. These mixes use whole grains, so they aren’t gluten-free. And whatever you pour on top counts too, so the syrup still matters. Flourish didn’t list a price, so check your store.

The close

Saturday pancakes are still on. The 11 a.m. crash might be optional now.

Sources

Disclosure: WellWham has no affiliate links in this story.