Glow Recipe Is Coming to 1,000 Ulta Beauty Stores on Dec. 6

Remember when getting Glow Recipe meant a special trip to Sephora?

You went in for one watermelon toner and walked out with three things you didn’t plan on. If there wasn’t a Sephora nearby, you ordered online and hoped the shade looked right.

What actually happened

Glow Recipe announced on Nov 10 that it’s launching nationwide at Ulta Beauty, in 1,000 stores and on Ulta.com, starting Dec. 6. The brand, co-founded by Christine Chang and Sarah Lee and rooted in Korean skincare, calls it its first major retail expansion since its 2017 debut. It’s already sold in more than 3,000 doors worldwide, including Sephora.

The full lineup, from $8 to $48, is headed to Ulta. There’s also an Ulta-exclusive Fresh Slices Eye Mask, $36 for 60 patches, in a twist dispenser that slices off a fresh hydrogel patch each time. It hits Ulta Beauty’s TikTok Shop on Nov. 17, then Ulta stores and Ulta.com on Dec. 6, along with exclusive holiday kits.

“Ulta Beauty is where so many people discover beauty,” said Chang and Lee, who are also co-CEOs.

Our read: buzzy skincare is becoming an everyday errand

This is our read. Sephora has long been the home of hyped skincare brands, while Ulta is where a lot of people already pick up shampoo and mascara. Putting Glow Recipe in 1,000 Ulta stores turns a special trip into a regular stop.

The reality check

Cute packaging and fruit names don’t make skincare work better. The eye mask results Glow Recipe advertises come from its own studies of 33 people, which is a small group. Patch test anything new, and don’t go hunting for it in stores until Dec. 6.

The close

The watermelon toner trip is about to get shorter. Starting Dec. 6, it may be at the Ulta down the street.

Sources

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