Oats Overnight Made Iced Protein Coffee. It's $2.19 a Stick, Only at Target.
Oats Overnight launched Oon Iced Protein Coffee at Target, its only store, in about 1,310 locations and on Target.com. Sticks are $2.19, with 10 grams of protein each.
Remember when iced coffee at home meant pouring yesterday's pot over ice?
It came out watery and a little sad, so you bought a pricey cold brew on the way to work anyway. Somewhere along the way, protein started showing up in everything else you drink. Your coffee was always next.
What actually happened
Oats Overnight, best known for high-protein oat shakes, launched Oon Iced Protein Coffee on Nov 9 at about 1,310 Target stores and on Target.com. Target is the only store carrying it. Ten-count boxes have a suggested price of $19.99, and single sticks are $2.19. Look in the coffee aisle or on dedicated coffee displays, and some stores will hand out samples this November and in January 2027.
Each stick has 10 grams of protein and 100 milligrams of caffeine. You pour it into eight ounces of cold water and stir or shake, no frother needed. The company says it uses medium-roast Colombian Arabica and real cane sugar, with no artificial sweeteners or flavors. There are five flavors: Mocha, Salted Caramel, a Target-only Brown Sugar Cinnamon, and two holiday picks, Toasted Marshmallow and Peppermint Mocha.
“Making high-protein nutrition more convenient has always been core to what we do, so coffee was a natural next step,” said Brian Tate, the founder and CEO.
Making high-protein nutrition more convenient has always been core to what we do, so coffee was a natural next step.The WellWham perspective
Our read: protein is coming for your coffee break
This is our take. Protein already took over breakfast, snacks and even soda, so coffee was the obvious next stop. It is the one drink most of us have every single day. A $2.19 stick that turns tap water into a sweet iced coffee is also a quiet shot at the coffee shop line.
The reality check
Real cane sugar is still sugar, and the announcement doesn’t list grams of sugar, so read the box before you make it a daily habit. Ten grams of protein is a nudge, not a meal. The rollout is at participating Target stores, so check Target.com for yours before you drive over.
The close
Yesterday’s pot over ice had a long run. Now the iced coffee in your desk drawer comes in a stick, with protein on the label.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: Oats Overnight via PR Newswire
