Gary Brecka’s The Ultimate Brew Coffee Is Now $27.99 Online, After a Sprouts Exclusive

Remember when buying coffee meant grabbing the bag with the nicest mountain on it?

You stood in the aisle, compared roast levels and picked whatever was on sale. Nobody asked where the beans were tested. Now some bags come with a lab report.

What actually happened

Gary Brecka, host of The Ultimate Human podcast, opened online orders nationwide for his coffee brand, The Ultimate Brew, on Nov 10. It started Oct 7 as a three-week Sprouts exclusive on The Ultimate Human endcap, and it will stay at Sprouts until the current lot sells out.

There are three 12 oz whole bean roasts: Medium, Dark and Espresso. Each is USDA Organic, 100% Arabica and single origin from Tolima, Colombia, roasted in Miami by La Per’la Coffee Roasters. A bag is $27.99 at theultimatebrew.com, or $25.19 with a subscription.

The big pitch is testing. The brand says every lot is third-party tested for mycotoxins, pesticides, glyphosate and heavy metals, and a QR code links to that lot’s report. “Clean should be a claim you can verify. That’s why we test every lot,” Brecka said.

Our read: coffee is getting the supplement treatment

This is our read. Lab reports used to be a protein powder thing. Now a creator’s coffee brand is selling the same kind of receipt, and a QR code lets shoppers look for themselves instead of taking a slogan on faith.

The reality check

The test results come from the brand, and a clean report is not a health benefit. It’s still coffee. And $27.99 for 12 oz is a premium price, so if the testing is why you’d buy it, scan the code and read the report before you subscribe.

The close

The mountain on the bag still looks nice. This one just comes with paperwork.

Sources

Disclosure: WellWham has no affiliate links in this story.