Frankie’s Gluten-Free Puffcorn Is Now in 175 More Target Stores for the Holidays
Frankie’s Organic Snacks just added 175 Target stores, with holiday displays of its gluten-free White Cheddar and Dill Pickle Puffcorn in 375 stores through Dec. 27.
Remember when cheese puffs meant orange fingers and a mystery ingredient list?
You ate them straight from the bag on the couch and wiped your hands on your jeans. Nobody flipped the bag over. Now the snack aisle kind of wants you to.
What actually happened
Frankie’s Organic Snacks, a family-owned brand from Laval, Quebec, is expanding at Target with holiday pallet displays in 375 stores nationwide, and 175 of those stores are new to the brand. The displays went up Nov. 1 and run through Dec. 27, mostly in Chicago, the Twin Cities, Dallas-Fort Worth and Denver.
The displays carry two 4 oz Avocado Oil Puffcorn flavors: White Cheddar, which Frankie’s calls its No. 1 bestseller across North America, and Dill Pickle. Both are USDA Organic, Certified Gluten-Free and Non-GMO Project Verified, and the company says they are oven-baked in avocado oil with no seed oils. For a limited time during the program, Target shoppers can grab both flavors at 2 for $6.
“This display gives more shoppers a chance to discover White Cheddar and Dill Pickle, two of our most popular flavors,” said Matthew Bordonaro, Frankie’s vice president of sales.
If the name rings a bell, Frankie’s is also behind the Snickerdoodle Puffcorn that’s sold only on Amazon this holiday season.
Our read: the display is the new free sample
This is our read. A display in the middle of the store is how a small snack brand gets noticed by people who weren’t looking for it. Add a two-bag deal and Target shoppers are basically being handed a trial run.
The reality check
Organic and gluten-free don’t make puffcorn a health food, so check the serving size and sodium on the bag. These are temporary displays in 375 Target stores, not every store, and they’re scheduled to come down Dec. 27. Frankie’s hasn’t said exactly when the 2 for $6 deal ends.
The close
Orange fingers are optional now. Just find the display before it’s gone.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: PR Newswire
