Táche Made Its First Chocolate Pistachio Milk. It’s at Thrive Market.
Táche just launched Peppermint Mocha Barista, its first chocolate pistachio milk, at Thrive Market and on its own site, with a suggested $7.99 a carton at retail.
Remember when the holiday latte meant one red cup and a lot of syrup?
You stood in line, ordered the seasonal special and tasted mostly sugar. If you wanted it dairy-free, you paid extra and hoped they got it right.
What actually happened
Táche, the pistachio milk brand Roxana Saidi founded in 2020, launched Peppermint Mocha Barista on Nov 11. It’s the brand’s first chocolate pistachio milk and its second limited-edition seasonal flavor, after Pumpkin Spice Barista earlier this year. Táche says it spent more than two years developing it.
It’s available now at Thrive Market and on pistachiomilk.com. Grocery CPG reports it’s also heading into more than 5,500 retail doors, including Whole Foods, Target, H-E-B and Albertsons banner stores. The suggested price is $7.99 per 32 fl oz carton at retail and $9 a carton direct, where a six-pack is $54 and subscribers save 15%. Starting Dec. 8, Aritzia’s A-OK Cafe locations will use it in a seasonal Frosted Mint Mocha and as an option in other drinks.
The company says it’s plant-based, non-GMO and made with real pistachios, with no seed oils or fillers. “I always believed this extraordinary ingredient deserved a much bigger place in food and beverage culture,” Saidi said.
Our read: pistachio is coming for the holiday cup
This is our read. Peppermint mocha is the most predictable drink of the season, and putting the chocolate and mint right in the carton means you can make one at home without a shelf of syrups. A fashion store’s cafe pouring it tells you pistachio has moved well past the ice cream case.
The reality check
Limited edition means it won’t stick around, and $7.99 a carton is a premium price for plant milk. Plant-based doesn’t mean low sugar, so check the nutrition panel before it becomes a daily habit. And the Aritzia cafe version doesn’t start until Dec. 8, so for now it’s a pour-at-home drink.
The close
The red cup is still out there. Now there’s a carton that can pull off the same trick in your kitchen.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: PR Newswire
