JiMMYBAR! Creatine Protein Bars Are Now in 166 Military Exchange Stores

What do you pack when the gym is on a base 5,000 miles from home?

You can’t exactly run to your usual store for your usual bar. You get what the exchange has on the shelf. More and more, that includes a bar from outside Chicago with creatine baked in.

What actually happened

JiMMYBAR! Functional Protein said on Nov. 11 that its bars are now in 166 military exchange stores worldwide. That’s up from 149 locations after the brand added Navy Exchanges, joining its spots in the Army & Air Force Exchange Service and Marine Corps Exchange stores. The bars now reach military communities in 11 countries and territories, including Germany, Japan, South Korea, Italy, Poland, Kosovo, Bulgaria and the United Kingdom.

Each Creatine + Protein Bar has 20 grams of protein and 5 grams of creatine monohydrate, with real food as the first ingredient, according to the company, which calls it America’s first creatine and protein bar. In November, look for JiMMYBAR! endcap displays at participating Navy Exchanges. The brand is also offering 10% off online orders through Nov. 15 with the code THANKYOU10.

“We started this company with a simple idea, to make great-tasting bars that actually DO something for you,” said Jim Simon, who founded the brand in 2014 with his sister, Annette “Nettie” Del Prete. JiMMYBAR! is already sold at Target, Costco, Sam’s Club, GNC, H-E-B, Hy-Vee, Wawa and Amazon.

Our read: creatine is going mainstream through the snack aisle

This is our read. Creatine used to mean a tub of powder and a scoop. Putting it in a bar and getting it onto base shelves around the world puts it in front of people who train hard and want fewer things to mix.

Reality check

A bar isn’t magic, and 5 grams of creatine works the same whether it comes in a bar or a scoop. The “first” claim is the company’s own. Check the label for sugar and calories, and talk to a doctor before starting creatine if you have kidney concerns or take medication.

The close

A long way from home, the snack on the shelf matters. For troops at 166 exchanges, that now includes JiMMYBAR!.

Sources

Disclosure: WellWham has no affiliate links in this story.