Russell Wilson and Ciara Just Invested in Orion, a Smart Mattress Cover
Russell Wilson and Ciara are now partners and investors in Orion, a young sleep tech company whose smart mattress cover heats and cools each side of your bed.
Ever fought over the thermostat at 2 a.m.?
One of you is kicking the blanket off. The other is wrapped up like a burrito and still cold. Somebody ends up sleeping with one foot out of the covers and nobody wins.
What actually happened
Orion, a sleep tech startup founded in 2025, announced this week that former NFL quarterback Russell Wilson and singer Ciara have joined as partners and investors. The company says the couple will advise on product, brand and growth and will star in upcoming campaigns. It didn’t say how much they invested. Its other backers and ambassadors include Caleb Williams, Kyle Kuzma and Winnie Harlow.
The product is a Smart Cover that goes over the mattress you already own, with a bedside Control Tower that runs water through it. Orion’s product page says each side of the bed can be set anywhere from 50°F to 113°F, and sensors track heart rate, breath rate, HRV and movement. The page lists the queen at $2,395 and is showing it at $1,795 with a $600 discount right now. King and California king list at $2,595 and $2,695 before discounts.
“Sleep is one of the most powerful recovery tools we have,” Wilson and Ciara said in a joint statement. If the couple sounds familiar in this space, they also co-own the smart ring brand QALO.
Our read: the bed is the new home gym
This is our read. Athletes spent the last decade turning recovery into a product, from ice baths to compression boots. Now the fight is over the bed, where Eight Sleep got there first and Orion’s own site lines itself up side by side against it. Two famous names on the cap table is how a 2025 startup gets noticed in that fight.
Reality check
Celebrity money isn’t proof a product works. The sleep improvements Orion advertises are its own numbers, not independent results. The product page also lists an Orion Intelligence plan for nightly sleep recommendations, so check what it costs and how long it runs before you buy. There’s a 30-night trial, which is worth knowing at this price.
The close
The 2 a.m. thermostat fight might finally have a referee. It just costs a lot more than an extra blanket.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: Business Wire
