Gordon Hayward Is the New Face of AEKE’s AI Home Gym
Former NBA All-Star Gordon Hayward is now a brand partner for AEKE, the company behind the S1 Pro, an AI home gym that watches your form while you lift.
What happens to an NBA workout when there are no more games?
For 14 seasons, every rep had a purpose: the next game, the playoff run, the long season. Then the schedule goes away and you’re just a guy who wants to keep up with his kids. That’s the version of Gordon Hayward AEKE wants you to meet.
What actually happened
AEKE named Hayward its brand partner on Nov. 10. The company says he has kept training since retiring, with new priorities: moving well and staying strong enough to stay active with his family. AEKE hasn’t said he has any role beyond brand partner.
The product he’s fronting is the S1 Pro, which has been on sale for a couple of months. AEKE says it starts with an AI body assessment of your strength, flexibility and posture, recommends workouts from there and gives real time feedback on form during a set. The company’s product page says it tracks 42 skeletal points as you move.
In a second announcement on Nov. 11, AEKE said the S1 Pro packs more than 23 machine style functions, 185 training angles and more than 20 attachments into one unit that takes up about 0.3 square meters folded. On aeke.com the complete set is listed at $3,799, which the company calls $800 off, or $3,959 with a bench. AEKE says there are no subscription fees.
Our read: the retired athlete is the real target customer
This is our read. Most people buying a home gym aren’t training for anything specific. They want to stay strong as life gets busier. A recently retired player who now trains for his family is a smarter face for that than an active star chasing a ring.
Reality check
This is a paid partnership, and Hayward isn’t quoted in AEKE’s announcement. The AI form feedback and the savings claim come from the company. A home gym only helps if you use it, so try to find independent reviews before you spend that much.
The close
The game days are over for Hayward. AEKE is betting the reps aren’t, for him or for you.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: PR Newswire
