Russell Wilson and Ciara Now Co-Own a Smart Ring Brand

The silicone ring brand grew up

QALO started out selling silicone rings. In its own words, it pioneered the category.

Now it makes a smart ring. And it has two famous new co-owners.

What was announced

QALO said on October 20 that Wilson, the Super Bowl champion quarterback and CBS Sports analyst, and Ciara, the GRAMMY-winning singer, have joined as co-owners and investors. The release says they’ll work with QALO’s leadership team. It doesn’t say how much they invested or how big a stake they hold.

“I’m excited to help shape the future of QALO as a co-owner and investor,” Wilson said in the release.

QALO’s two devices feed one app. The SR-2 Smart Ring is $199.95 on QALO’s site, and its product page lists sleep, stress, movement, heart rate variability (HRV), blood oxygen (SpO2), skin temperature and women’s health features like cycle predictions. The release says both devices are subscription-free and FSA and HSA eligible.

The company says it has served more than 2.2 million customers since 2013 and that its wearable user base grew more than 400% year over year. CEO Jake Curreri called the owners’ investment “a strong vote of confidence.” Those are QALO’s numbers.

An owner's pitch isn't a product review.The WellWham perspective

Our read: no subscription is the real pitch

This is our analysis. Most smart rings now come with a monthly fee for the full experience. QALO is betting that people want the data without another bill. Two well-known co-owners help get attention for that pitch.

The reality check

Wilson and Ciara have a financial stake in QALO. Treat what they say about it as an owner’s view, not a review.

QALO hasn’t published accuracy data for its sensors, and we didn’t find any FDA clearance for these devices. Cycle predictions aren’t birth control. If you’re tracking for a health reason, talk with your doctor about what the numbers mean.

The close

The silicone ring brand now wants to track your sleep.

And two of its new owners are very famous.

Sources