ZAYN Is Now an Investor in FocusFuel, the Caffeine Gummy at Target
ZAYN is now an investor and partner in FocusFuel, the vegan, gluten-free caffeine gummy brand sold at Target, 7-Eleven, Sheetz and Sam’s Club, and a ZAYN kit drops today.
What do pop stars actually snack on backstage?
You picture a rider full of fancy water and a bowl of green M&Ms. In ZAYN’s case, it turns out there’s a tin of caffeine gummies in there too. Now he owns a piece of the company.
What actually happened
FocusFuel announced on Nov. 13 that ZAYN has joined as an investor and partner. The company says he’s been using its gummies since late 2024, bringing them backstage for himself, his band and his team, and eating them while gaming. “I recommended it to a few friends, and they also felt the benefits of it,” ZAYN said. “After that I knew I wanted to be involved.”
Each FocusFuel gummy has 50 mg of caffeine plus L-theanine, and the line is vegan and gluten-free, the company says. It’s positioned as a grab-and-go alternative to coffee and energy drinks, with no cup or can involved. FocusFuel is growing at Target, 7-Eleven, Sheetz and Sam’s Club, with availability varying by store, and it also sells on Amazon and its own site.
The first drop is the FocusFuel x ZAYN Tour Essentials Kit, which FocusFuel’s site lists at $80 with free U.S. shipping. It’s styled like a road case and holds 72 Strawberry Lemonade and Watermelon gummies, plus pins, a backstage pass and lanyard, a behind-the-scenes photo pack, a set list and rider, and temporary tattoos. The site says orders placed before Nov. 18 start shipping that day. A New York fan event follows on Nov. 14 and 15.
Our read: the celebrity snack drawer is open for business
This is our read. Celebrity partnerships work best when the product was already in the person’s bag, and FocusFuel is leaning hard on that story. A fan kit with a set list and a backstage pass is a smart way to turn a caffeine gummy into a collectible, and it gives ZAYN fans something to unbox that isn’t another hoodie.
Reality check
The 50 mg figure and the vegan and gluten-free claims come from FocusFuel. Caffeine adds up fast, so count gummies the way you’d count cups of coffee. The kit is sold on FocusFuel’s own site, so don’t expect to find it at Target.
The close
So yes, there’s a caffeine gummy on ZAYN’s rider. For $80, there can be one on yours too, set list included.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: PR Newswire
