Fresh Thyme and PCC Are Getting Nowhere Bakery’s Grain-Free, Gluten-Free Pizza Dough Mix
Fresh Thyme, Market of Choice and PCC are getting Nowhere Bakery’s first savory product, a grain-free, gluten-free pizza dough mix with 11 grams of protein per serving, per the brand.
Remember when gluten-free pizza meant a cracker with sauce on it?
You ordered it anyway, because the alternative was watching everyone else eat. It snapped instead of folding, and it tasted mostly like cardboard. A lot of people just gave up on homemade pizza night.
What actually happened
Nowhere Bakery, a woman-owned, family-run brand from Newport Beach, California, announced its first savory product, a Pizza Dough Mix. It’s launching at Fresh Thyme Market, Market of Choice and PCC Community Markets, and it ships nationwide from Nowhere Bakery’s site, where an 11-ounce bag is $14. The company says Amazon is coming soon.
The mix is made with almond flour, cassava flour and psyllium husk. The company says it’s grain-free and made without gluten, dairy, gums or seed oils, with 11 grams of protein and 10 grams of fiber per serving. You add water, oil and vinegar, shape it and bake, and one bag makes a 12-inch pizza.
“We wanted to create a pizza mix that actually delivers something nutritionally meaningful,” said co-founder Saphira Rasti, who runs the company with her husband, Maurizio. Nowhere is known for its blondies, brownies, cookies and baking mixes, and it has appeared on ABC’s Shark Tank.
Our read: the gluten-free aisle wants dinner, not just dessert
This is our read. Gluten-free baking brands mostly live in the cookie and brownie lane. Moving into pizza dough puts Nowhere on the dinner table, which is where a lot of families feel the gap most. Natural grocers like Fresh Thyme and PCC are exactly where that shopper already looks.
Reality check
The protein, fiber and free-from claims are Nowhere Bakery’s own. This is a mix you bake at home, so plan for mixing, resting and baking time plus a pizza pan. Nowhere hasn’t said exactly when each store will have it, so check your local Fresh Thyme, Market of Choice or PCC before you plan pizza night around it.
The close
The cracker-with-sauce era might finally be over. This crust is supposed to fold.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: NOSH
