Whole Foods Is Getting Feel Good Foods’ Gluten-Free Frozen Crab Rangoons This Month
Whole Foods Market is getting Feel Good Foods’ new gluten-free frozen Crab Rangoons this month, which the brand calls the only gluten-free frozen crab rangoon on the market.
Remember the takeout order you had to skip because of one wrapper?
Everyone else at the table grabbed a crab rangoon. You checked the menu, asked the server and passed. For people who can’t eat gluten, the appetizer round is usually where dinner gets lonely.
What actually happened
Feel Good Foods announced on Nov. 12 that its new frozen Crab Rangoons are rolling out at Whole Foods Market this month. They have a crispy gluten-free wrapper filled with crab, surimi, cream cheese and scallions, and come with sweet chili dipping sauce. The brand calls them the only gluten-free frozen crab rangoon on the market and a first of its kind.
Feel Good Foods says the rangoons were one of its most requested products, after years of asks from fans on social media. The company says its Onion Rings, which launched last month, began outselling the established onion ring brand at Whole Foods in dollars per store, citing Nielsen data for the four weeks ending Oct. 3.
CEO Vanessa Phillips founded the brand in 2012 after being diagnosed with celiac disease at 20. Feel Good Foods is now in more than 21,000 U.S. stores, including Target, Walmart, Sprouts, Kroger and H-E-B.
Our read: gluten-free takeout is the new freezer battleground
This is our read. Takeout favorites are exactly what gluten-free eaters tend to miss, and Feel Good Foods has built its business on frozen versions of them. Fan-requested launches like this one come with a built-in audience.
Reality check
The “only” and “first of its kind” claims come from Feel Good Foods. It’s a takeout-style appetizer with cream cheese, so treat it like the takeout it replaces. If you have celiac disease, check the package for its gluten-free certification. Rollout is happening this month, so your store may not have them yet.
The close
The appetizer round doesn’t have to skip you anymore. Check the Whole Foods freezer aisle later this month.
Sources
Disclosure: WellWham has no affiliate links in this story.
Brand information: NOSH
