MASA’s Seed Oil-Free Tortilla Chips Are Coming to 55 Costco Warehouses in Washington and Oregon
MASA’s three-ingredient tortilla chips, made with beef tallow, are launching at 55 Costco warehouses in Washington and Oregon. Regional only, no price yet.
Three ingredients, one of them tallow
According to the company, MASA chips are made with three ingredients: organic nixtamalized corn, salt and 100% grass-fed and finished beef tallow. There are no seed oils. Tallow is beef fat, so these chips aren’t vegetarian or vegan.
The numbers, per the company
- Costco: 55 locations across Washington and Oregon, Original flavor, in a larger format
- Overall: more than 3,000 retail locations, including Sprouts, Erewhon, Wegmans, Whole Foods Market, Target, The Fresh Market and H-E-B
- Production: more than 400,000 bags a month
- The brand calls MASA “the #1 selling tortilla chip at select retailers.” It didn’t say which ones
“We’re proud to bring our snacks to Costco members and offer them in a larger format that delivers more value,” Ancient Crunch CEO Steven Rofrano said in the release. The company didn’t give the bag size or price for the Costco version.
Three ingredients, one of them beef tallow, now in a Costco-size bag.The WellWham perspective
Our read: the seed-oil debate is in the warehouse aisle now
This is our analysis. Seed oil-free used to be a niche label at places like Erewhon, which went seed oil-free at its hot bar. Now it’s heading into Costco, a store built on bulk and value. We’ve seen tallow show up in other snacks too, like PRIMA’s peanut butter bar. Costco has become a stop for better-for-you brands, from IQBAR’s Costco-exclusive bites to Sofía Vergara’s coffee.
Reality check
Swapping seed oils for beef tallow changes the fat in the bag. It doesn’t turn a tortilla chip into a health food. The release talks about “healthy, delicious snacking,” but that’s the company’s framing, not evidence. If you’re outside Washington and Oregon, you won’t find MASA at your Costco yet. You can check the brand’s other retailers instead.
The close
Three ingredients in a bag is the pitch.
A bigger bag at 55 Costcos is the news.
Sources
- Ancient Crunch Inc., “MASA Expands Into Costco as Ancient Crunch Accelerates National Retail Expansion,” PR Newswire, November 2, 2026: prnewswire.com
Brand information: Ancient Crunch via PR Newswire
