Food & Drink
That's It
That's it. Fruitola, a four-ingredient fruit granola with no added sugar, is now at Target nationwide in four flavors af…
Read the story: That's it. Took Its Four-Ingredient Granola to Target. It Has No Added Sugar.The WellWham brand directory
Good brands. Worth knowing.
49 wellness brands we cover, from chickpea snacks to sleep tech. Find one, meet the founders, see what's new.
New on shelves
Just landed at Target and Walmart
From our recent retail coverage.
Supplements
Cymbiotika
Cymbiotika is now at more than 2,300 Walmart stores and Walmart.com, with seven products, new packaging and about 300 Sa…
Read the story: Cymbiotika's Supplement Packets Just Hit 2,300 Walmart Stores
Food & Drink
Purely Elizabeth
Whole Foods named its eight top food trends for 2027, from beans and bitter drinks to shorter ingredient lists. Here's t…
Read the story: Whole Foods Says 2027 Is About Beans, Bitter Drinks and Shorter LabelsAll brands
49 brands · Newest first
Sleep
Hatch
Hatch, founded in 2014, makes bedside sleep devices, including the Hatch Sleep Clock, that combine sound, light and contactless sleep tracking to support a bedtime routine.
Fitness
Zwift
Virtual training platform for indoor cycling and running, plus its own smart bike and trainers.
Recovery
Sun Home Saunas
Infrared and traditional home saunas plus cold plunges for indoor and outdoor use.
Technology
Withings
Connected scales, hybrid smartwatches, blood pressure monitors, and sleep sensors that sync to one app.
Technology
Oura
Oura makes a smart ring, founded in 2013, that collects sleep, activity, stress and heart data and turns it into daily insights about the wearer's own metrics.
Recovery
Plunge
Cold plunge tubs and saunas for home and commercial use.
Fitness
Polar
Finnish maker of heart rate monitors, sports watches, and training-focused wearables.
Mental Wellness
Muse
EEG headband that gives real-time audio feedback during meditation and records overnight sleep data.
Technology
Natural Cycles
Fertility awareness app that uses body temperature data from a thermometer or wearable.
Technology
Omron Healthcare
Home blood pressure monitors and connected health devices.
Recovery
Mito Red Light
Red and near-infrared light therapy panels and devices for home use.
Technology
LARQ
UV-C self-cleaning water bottles and filtered pitchers.
Sleep
Loftie
Screen-free alarm clocks and sleep devices designed to keep phones out of the bedroom.
Technology
Garmin
GPS smartwatches and fitness trackers for running, cycling, outdoor, and everyday activity tracking.
Technology
Flo
Period, ovulation, and pregnancy tracking app.
Fitness
COROS
GPS sports watches built for runners, cyclists, and endurance athletes.
Sleep
Eight Sleep
Temperature-controlled mattress cover system with built-in sleep tracking.
Technology
Canopy
Easy-clean humidifiers, filtered shower heads, and bedside air purifiers.
Fitness
CLMBR
Connected vertical climbing machine with on-demand classes.
Sleep
BedJet
Air-based bed cooling and warming system with dual-zone options.
Food & Drink
Yerba Madre
Organic, fair-trade yerba mate in canned and loose-leaf forms (formerly sold as Guayakí).
Food & Drink
Unreal
Chocolate peanut and almond butter cups, chocolate gems and coconut bars made with less sugar.
Food & Drink
Unwind
Zero-caffeine sparkling functional drink made with magnesium L-threonate and L-theanine, from the founders of Nowadays.
Food & Drink
That's It
Fruit bars and snacks made from a short list of whole-fruit ingredients, free of top allergens.
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Founder Stories
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Trends
Candy-coated dates get two new flavors and a Target rollout
Food & Drink · 3 min readKNOW A BRAND WORTH KNOWING?
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