Doja Cat Has a $21 Smoothie at Erewhon. It’s Called French Kiss.

Remember when a smoothie was a banana, some ice and whatever was in the freezer?

You threw it in the blender before work, poured it into a travel mug and called it breakfast. Nobody took a picture of it. Now smoothies have fan clubs.

What actually happened

Erewhon, the Los Angeles grocery chain famous for its celebrity smoothies, has added the French Kiss Smoothie by Doja Cat. On Erewhon’s site, the 20 oz drink is marked new and listed at $21 for pickup at its Grove store, available starting at 7:30 a.m. Prices can differ by location.

Erewhon describes it as tasting “like raspberries dipped in rich chocolate,” and the ingredient list backs that up. It blends Malk Chocolate Almond, Copra coconut water, organic banana, an Erewhon gluten-free brownie, Erewhon organic A2 whey protein, house-made organic raspberry sauce, organic cacao, chocolate ganache, coconut whip, condensed milk, vanilla and tocos, plus Eidon multimineral and Sun Chlorella.

Fans spread the word on X, including a HYPEBEAST post on Nov 11.

Our read: the $21 smoothie is the new concert tee

This is our read. A tour shirt used to be how you showed you were a fan. A celebrity smoothie is a cheaper ticket into the same club, and Erewhon has made that a regular part of its menu. This one leans all the way into dessert, with a brownie and ganache in the cup.

The reality check

Twenty-one dollars is a lot for a smoothie, and a famous name doesn’t make it any healthier. With a brownie, condensed milk and ganache in the mix, think of it as a treat, not breakfast. Erewhon’s stores are in the Los Angeles area, so most fans will only see it on their feeds.

The close

The freezer banana smoothie is still the cheap one. This one comes with a brownie and a Doja Cat name on the cup.

Sources

Disclosure: WellWham has no affiliate links in this story.